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directional designer with commercial instincts and a sharp eye for materials, form and detail.

I create premium, trend-informed and street-led footwear that connects with customers and sells.

brands I’ve designed for

• Russell & Bromley • Marc Nolan •

• ASOS • Nasty Gal • Lost Ink •

• Mahabis • Schuh • Red or Dead • Disturbia •

• Hissa Haddad • Sonya Parenti •

from premium to subculture brands, online retailers to boutique luxury

experience highlights

• 10+ years as a freelance footwear designer

• led the in-house design team at Schuh for 7 years

• coordinated the development of runway shoes & accessories for Boudicca, including a collaboration with Christian Louboutin

• managed factory liaison across Europe and Asia

• delivered collections from concept through to production

what I bring

• sharp concept development and storytelling

• commercial design thinking that balances creativity with sales specialist knowledge in women’s and gender-neutral footwear

• versatility across casual, athleisure, premium and subculture categories

• technical expertise in materials, construction and factory communication

current tools

• Affinity • Adobe Creative Suite •

• Gravity Sketch • Blender •

• AI-enhanced design workflows •

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