cv
*
cv *
I design premium, street-influenced footwear with a strong commercial foundation, focusing on material, form and silhouette from concept through to production.
Alongside client work, I’m building JUST SHOES and exploring 3D and AI as part of my design process.
brands I’ve designed for
Russell & Bromley • Marc Nolan • Mahabis
Schuh • Red or Dead
ASOS • Nasty Gal • Lost Ink
Hissa Haddad • Sonya Parenti • 73Hours (China)
• Disturbia •
From premium and lifestyle brands to niche and global retail labels,
with experience across UK, US and international markets including China and the Middle East
experience highlights
• 10+ years working as a freelance footwear designer
• led the in-house design team at Schuh for 7 years
• coordinated the development of runway shoes & accessories for Boudicca, including a collaboration with Christian Louboutin
• managed development and factory relationships across Europe and Asia
• delivered commercially successful collections from concept through to production
what I bring
• concept-to-production design with clear direction and storytelling
commercial instinct with a focus on what actually sells